As a business leader, understanding your company’s strengths and weaknesses makes a big difference in assessing where your business stands in the marketplace. It may sound simple, but often people’s perspective is clouded by preconceptions, biases, hopes, and other factors—often times making it difficult to get a true reading on where a business stands. At American Lumber, we believe in evaluating the many components that go into our company’s success. If something doesn’t go as…