Hardwood Blog

Perspectives and insights on the hardwood lumber industry.                     

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Wednesday, 21 July 2021 17:36

Get to know Red Grandis

For some time, American Lumber has been proud to offer a variety of tropical hardwoods. One of these is Red Grandis. Red Grandis is a plantation-grown species that is grown in the North-Western part of Uruguay. It is 100% FSC certified and the supplier does a fantastic job managing this product and resource. When looking at the physical characteristics of Red Grandis a few things stand out. The coloration of the heartwood on Red Grandis…
Whether you are in the hardwood or any other industry, setting goals for the future is always a good idea! Sometimes coming up with goals, to begin with, can be challenging, and to compound matters, many organizations (and people) typically fall short of seeing these goals through to completion. At American Lumber, we believe that it is important to assess where we stand today and set strong goals for the future. In pursuit of that…
Red Oak and White Oak are both beautiful hardwoods. Each with its own niche in the industry. Both of these species can be used in a vast variety of finished products, from flooring to furniture, and more. But how can you tell the difference between the two? And which species would work best in your specific application? A seasoned hardwood lumber expert would most likely tell you that there is quite a bit of differentiation…
As a business leader, understanding your company’s strengths and weaknesses makes a big difference in assessing where your business stands in the marketplace. It may sound simple, but often people’s perspective is clouded by preconceptions, biases, hopes, and other factors—often times making it difficult to get a true reading on where a business stands. At American Lumber, we believe in evaluating the many components that go into our company’s success. If something doesn’t go as…
There is no doubt that when you step back and take a look at the hardwood lumber industry as a whole it truly is a unique and rewarding industry to be in. Some people enjoy the challenges and complexity of the industry, others may enjoy the relationships that can be built, or even the global nature of the business. Whatever the reason, it is clear that the hardwood lumber industry a ton to offer. This…
Wednesday, 17 February 2021 19:12

Improving Customer Data Protection

It has always been important for businesses to protect the confidential information of their customers. However, as technology further weaves its way into the way business is conducted, diligence in this area is crucial. One can never truly predict what new hacking techniques will emerge, but it’s a safe bet that cybercriminals will actively look for ways to steal sensitive information regarding both you, your business, and your customers. That is why it is your…
Wednesday, 20 January 2021 15:49

Adding a Personal Touch in a High-Tech World

The sales process can oftentimes be complicated. As a result, businesses may end up focusing too much on automated operations to keep things moving.  But this often falls short of that all-important personal touch. Here at American Lumber, we understand that everything from a phone call to a web ad contributes to a customer’s perception and overall experience and that every touchpoint with the customer should be positive and make them feel valued. Here are…
Wednesday, 23 December 2020 13:41

Gathering Customer Feedback

Strong relationships with customers are built over a long period of time. In order to build those relationships, it requires a deep understanding of how you can meet the needs of both new and existing customers. By understanding their needs, it gives you the opportunity to build that relationship and earn customer’s loyalty well into the future. At American Lumber, we value all of our customers. We place great importance on continuously striving to meet…
Many business leaders are coming to find that diversity in the workplace is great for business. The more diverse your workforce the better your organization will be in understanding the needs of both customers and employees. Diversity brings the possibility of new perspectives and personalities to your business and your workplace in general, allowing you to better adapt as challenges arise. Here at American Lumber, we strive to embrace a hiring policy that embraces all…
Many business leaders struggle with the issue of delegating tasks to team members at one point or another. Especially in the cases of leaders who started out as entrepreneurs, it can be difficult to work past the mindset that “I’m am the only one who knows how to get this done!” Often times, a consequence of this is business inefficiencies. Important but routine tasks can get overlooked, and key responsibilities can go unaddressed. Work goes…
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