Hardwood Blog

Perspectives and insights on the hardwood lumber industry.                     

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The Versatility of Sapele

  • Thursday, 11 July 2019 12:44
With Sapele having a consistent dark brown coloration, stability, and versatility, it has been a hardwood species that has grown in popularity as of late. Most often used in the production of furniture, cabinets, doors, windows, and hardwood flooring, it performs very well in a variety of uses. Something that has really drawn a lot of interest from customers is Sapele’s unique interlocking grain pattern. As Sapele grows, the grain tends to twist in irregular…

Motivating your Top Performers

  • Wednesday, 26 June 2019 12:31
Employees are valuable members of your team. But sometimes a few of those team members set themselves apart due to their consistantcy and high levels of productivity. High-performers like these are a huge asset to a business, both in their contributions to the company and also as an example for their other team members. It is not uncommon to see higher levels of responsiblity, increased moral, and other benefits throughout your business when others know…
Maple trees are one of the most common species of hardwoods in North American forests. There are an abundance of variations of the Maple but they are commonly placed into two categories – Hard Maple and Soft Maple. Typically, Hard Maple is most often known as Sugar Maple. Soft Maples on the other hand are comprised of a few varietires of Maple Species such as Big Leaf Maple (Acer Macrophyllum) and Red Maple (Acer Rebrum).…

Effective Reputation Management

  • Wednesday, 22 May 2019 18:53
In our digital era, it is paramount for businesses to monitor and manage their online reputation. What may seem to be a seemingly insignificant customer complaint can cause a rippling effect that can damage your companies reputation. At American Lumber, we are always working to maintain a positive business reputation in a variety of ways. This could be through online monitoring measures, providing high quality hardwood lumber products, or even focusing on exceptional customer service.…

Measuring your Marketing ROI

  • Thursday, 20 December 2018 19:18
In an attempt to feed the sales pipeline, many companies engage in a variety of marketing initiatives. As with anything, some efforts for lead generation are more effective than others. But without a way to measure your marketing campaigns return on investment (ROI), it can be very difficult to determine which of your marketing initiatives have been most effective. At American, we have found that the best metrics are those that allow us to understand…

Things to Consider When Choosing Cherry Lumber

  • Thursday, 06 December 2018 18:54
Due to its distinct coloration, grain pattern, and excellent finishing qualities, Cherry has been one of the more popular hardwood lumber species due to its ability to excel in a variety of applications. It can be found used in furniture, paneling, woodenware, interior décor, cabinets, and sometimes even hardwood flooring. With the ability for it to be used in a variety of products we have seen a real increase in interest and demand for Cherry…
While business leaders must display intelligence, good judgment, and curiosity in both at work and in their daily lives, perhaps one of the most important traits they need to display is the ability to make decisions. Sometimes those decisions are controversial, but they need to be made with confidence and also with the ability to persuade others. Without this, businesses can get stuck in a rut and miss out on valuable growth and development opportunities.…

The Possibilities of Poplar

  • Friday, 09 November 2018 17:18
Poplar is one of the most often found hardwoods in North American forests. Found growing throughout the eastern United States and is one of the top hardwood lumber products produced in terms of footage. With its wide availability, Poplar has found use in a variety of applications. These are the most common applications that we have found our customers use Poplar lumber for. Furniture – Poplar has always been used as a material for upholstered…

How to Build Trust in the Workplace

  • Monday, 08 October 2018 19:28
When you think of a workplace that contains a high degree of trust, what does that look like? It is true that employees who feel they are trusted in their skills, jobs, and judgment are often the ones that perform better and are willing to go above and beyond their job responsibilities. In addition to this, they are also much more invested in the success of the employer in the marketplace. So, what can stand…
The difference between tropical lumber dried overseas versus tropical lumber dried in the US is very noticeable. When you have lumber that has too dry or too wet, or perhaps even dried too fast, or too slow, it can cause a lot of problems during the manufacturing process. At American Lumber we work together with a group of trusted sawmill partners from Africa to Central and South America. These suppliers supply us with sustainably harvested…