Thursday, 20 January 2022 17:10

Get Active on Social Media, Business Leaders

It certainly should be a surprise that the vast majority of your customers, suppliers, colleagues, etc. are all connected and participating in social media in one way or another. As it further enters the business world it is becoming the digital gathering place for our times, with influence over political, cultural, and economic events. Whatever the platform may be, LinkedIn, Twitter, Facebook, Instagram, or any of the many others available online, decision-makers and those with influence are active on social media platforms.beingactiveonsocialmedia

So it stands to reason that you should be, too. 

The team at American Lumber has established social media for some time now. Understanding that it can be a very useful tool for broadcasting customer-related information such as notifying customers on the availability of certain hardwood products of interest, such as Red Oak, White Oak, or Cherry, informing loggers when we are buying Hard Maple, Ash or Walnut logs, or even sometimes sharing articles relevant to the hardwood lumber industry.  While sharing on social media is important, paying attention to what others have to say about us—and our industry—is just as important. 

Business leaders who have hesitated to take an active role in social media may find it worth the effort to reassess their stance on participating, with the following points below in mind. At the very least they might persuade you that social media can boost awareness of your brand and, even more importantly, can drive new leads to your business: 

It’s Easy! Being active on social media isn’t especially difficult or time-consuming. If you’re new to the subject, enlist the assistance of employees in your IT department or elsewhere. They’ll guide you through the fundamentals, help you get set-up on the platform, and make it easy for you to start getting active and engaging with other users. 

You can do it yourself. The nice thing about social media is that everyone is welcome, especially in the business realm. Many experts urge business leaders not to outsource posting to third parties. When you enlist the services of an individual or agency to post under your name it’s only a matter of time before they say something that you wish you could take back. However, taking something back is not always possible in the fast-paced social media world.

Practice social listening.  Social media isn’t all about what you have to say, but also about what others have to say. Many of these platforms are a valuable resource for finding out what others think about your company. By practicing social listening—that is, paying close attention to social media postings from customers and others—you can better understand what your business is doing right, and where you can improve.

You don’t have to go “all-in”. With the plethora of social media platforms out there, it might be tempting to go “all in.”  However, it is not necessarily advisable to go that route. Instead, master a few of the platforms that are most relevant to your target audience.  Find the sites that best exemplify your company’s values and focus all of your social media resources towards that platform. You can always branch out later on.  

Be  Authentic. In all likelihood, you work hard to be authentic in your presentations and discussions with employees, customers, colleagues, etc. There’s no reason to abandon that kind of authenticity in social media. Followers and others who happen upon your platform will respond more favorably if they feel the voice is genuine.

Most likely, your business already has a thriving web presence. Look into ways in which you can contribute to that presence and strengthen its overall appeal by posting and growing your brand on social media yourself!

American Lumber
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Last modified on Thursday, 20 January 2022 18:05

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