Improve Internal Communication

Just like other industries, great internal communication is critical in the hardwood lumber industry. Whether it be timely communication between a logger and a forester, or a sawyer and an inventory manager, clear, effective communication helps businesses succeed.

However, from time to time issues regarding the best approach for internal communications still come up and can cause challenges. These issues can include things such as:

  • Too much information provided
  • Too little information provided
  • Unclear messaging
  • Delays in communicating changes in workplace policy
  • Erratic schedule of communications

Our management team at American Lumber is regularly finding ourselves striving for improved internal communications. We know that better and clearer communication will help us serve our customers more effectively. We believe that an informed and knowledgeable workforce can be more motivated and productive. This helps ensure internal alignment of messaging and contributes to long-term employee retention and business success.improving internal communication american lumber

Here are a few best practices we have found helpful.

Emphasize your company mission, goals, and values. With the hectic pace of work these days, ensuring that employees fully grasp the organization’s mission, goals, and values sometimes falls by the wayside. But this is vital information for everyone involved—helping to see that employees throughout the business understand what’s important and where their energies should be directed.

Match the message to the audience. There’s information that everyone should know, and there’s information that’s better aimed towards a specific audience within a specific department. As Sprout Social notes, you need to “figure out what messages and formats will resonate with different employees in your business.” This helps to avoid “overwhelming them with too much detail [that] could cause them to ignore updates as they come through.”

Be clear and direct. Speaking of overload, it’s important to remember your team members often feel as deluged by information as you do. It’s the business leader’s responsibility to be clear and direct in communications, so as not to contribute to overkill.

Relevant, timely, and transparent communications are more vitally important than ever. To keep your business moving forward, prioritize internal communications and address any issues as soon as they arise.

What other techniques have you found helpful? Let us know. We look forward to hearing from you! Contact us today!

Anthony C.
American Lumber
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