Tuesday, 27 August 2019 16:47

Looking at Customer Engagement Strategies?

Customers these days have a plethora of information available at their fingertips. Because of this, competition is greater than ever! This presents businesses with the task of pleasing existing customer as well as acquiring new customers. 

Companies that can reduce the pressure placed on buyers are usually able to realize higher sales in such a competitive marketplace.  DSC5732

Here at American Lumber, we’re intent on enhancing our customers’ experience. Here are a few strategies we think might be useful in your own customer engagement strategies:

Analyze your customer data. There is substitute for possessing an in-depth knowledge of your customers’ needs and challenges. Look for ways to gather customer feedback on the quality of your products, and their buying experience. Compile and analyze this data in order to continuously refine and improve the way you do business.

Personalize your customer experience. No customer wants to feel like they’re just a number. Take time to become thoroughly familiar with the specific problems they face and be prepared to outline viable, personalized solutions your business provides. Anticipate their questions, as well as their objections, with information that clearly indicates your familiarity with their concerns.

Be an industry leader. Whether you provide helpful information to buyers through blog posts, social media, etc., it’s important to look upon your role not just as a seller of products, but as a valued educator. Over time, your company will become established as an industry authority, an essential step in building a relationship of trust with new customers.

Communicate after the sale. Customers who feel neglected by a provider after a sale is completed aren’t likely to commit to repeat business.

Let your customers know that you welcome their feedback so customers know you are not just about making sales but about building relationships. This increased the likelihood that they’re more likely to reach out to you at a future time.

For us, connecting with customers to see if they are pleased with their hardwood product like many of our North American hardwoods, Tropical hardwoods, or even our ripped-to-width hardwood products. However, the most important aspect is to keep a conversation going with a customer so that if their needs change down the road we might be able to help them with a satisfy their needs. 

When building on existing relationship or securing new business, customers must be carefully nurtured, educated and given special attention whenever possible. There’s no better strategy for achieving your customer-engagement goals.

American Lumber
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Last modified on Tuesday, 27 August 2019 16:55

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