Hardwood Blog

Perspectives and insights on the hardwood lumber industry.                     

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Monday, 28 October 2019 17:08

Give Yellow Birch Some Thought

For many people in the hardwood lumber industry, when they hear of Yellow Birch the first thing that comes to mind is for its use in plywood. However, if you look past this, there are many other applications in which Yellow Birch is perfectly suited for use. For example, recently the cabinet industry has seen an increase in demand for painted cabinet finishes. With this shift, we have seen an increase in demand for paint…
In the not so distant past, the standard order quantity of imported tropical hardwoods consisted of a full tractor trailer load. Many customers still order in these quantities. However, we are seeing more and more customers order tropical hardwoods in lower boardfeet quantities to fill out their inventory and supplement the rest of the load with North American species. It is common for us to ship a variety of mixed load containers from our Cove…
Friday, 27 September 2019 15:15

Improving Your Time Management

What could be more valuable to your business than time? When you lead your business, they ways in which you manage your time have an impact on a large number of people. Because of this, whenever you can find ways to better manage your time, it can make a big difference for your entire team. At American Lumber, we are always searching for new ways to make the most out of our work days. Here…
Thursday, 05 September 2019 13:53

Stand Out with Hickory

Found throughout the forests in the eastern United States, Hickory is a very popular and very attractive North American hardwood lumber species. Interestingly, before the advent of composite materials, Hickory was one of the most desired materials for products that would see heavy use and demand. In the past this it was commonly found in baseball bats, golf clubs, tennis rackets, tool handles, skis, etc. but today we see it used for tool handles due…
Tuesday, 27 August 2019 16:47

Looking at Customer Engagement Strategies?

Customers these days have a plethora of information available at their fingertips. Because of this, competition is greater than ever! This presents businesses with the task of pleasing existing customer as well as acquiring new customers.  Companies that can reduce the pressure placed on buyers are usually able to realize higher sales in such a competitive marketplace.  Here at American Lumber, we’re intent on enhancing our customers’ experience. Here are a few strategies we think…
It Is not uncommon for any business to have a few customers that can be overdemanding or difficult to work with. However, the way you deal with a customers complaints can make all the difference in the world and have little to no impact on company’s bottom line. Here at American Lumber, we have a history of taking care of our customers and doing whatever we can to meet their needs. As customer needs change…
Monday, 29 July 2019 14:12

Have you considered Poplar?

Lately, Poplar has seen a rise in popularity. With its great availability throughout the eastern United States, and its great workability with its ability to stain, paint, and machine very well, it is no surprise that Poplar has seen an increase in demand. With all of these things going for it, it is clear that Poplar could be an excellent choice for a multitude of applications.  Think Poplar could work for you? Here are a…
Thursday, 11 July 2019 12:44

The Versatility of Sapele

With Sapele having a consistent dark brown coloration, stability, and versatility, it has been a hardwood species that has grown in popularity as of late. Most often used in the production of furniture, cabinets, doors, windows, and hardwood flooring, it performs very well in a variety of uses. Something that has really drawn a lot of interest from customers is Sapele’s unique interlocking grain pattern. As Sapele grows, the grain tends to twist in irregular…
Wednesday, 26 June 2019 12:31

Motivating your Top Performers

Employees are valuable members of your team. But sometimes a few of those team members set themselves apart due to their consistantcy and high levels of productivity. High-performers like these are a huge asset to a business, both in their contributions to the company and also as an example for their other team members. It is not uncommon to see higher levels of responsiblity, increased moral, and other benefits throughout your business when others know…
Maple trees are one of the most common species of hardwoods in North American forests. There are an abundance of variations of the Maple but they are commonly placed into two categories – Hard Maple and Soft Maple. Typically, Hard Maple is most often known as Sugar Maple. Soft Maples on the other hand are comprised of a few varietires of Maple Species such as Big Leaf Maple (Acer Macrophyllum) and Red Maple (Acer Rebrum).…
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