Employees are valuable members of your team. But sometimes a few of those team members set themselves apart due to their consistantcy and high levels of productivity. High-performers like these are a huge asset to a business, both in their contributions to the company and also as an example for their other team members. It is not uncommon to see higher levels of responsiblity, increased moral, and other benefits throughout your business when others know…

Maple trees are one of the most common species of hardwoods in North American forests. There are an abundance of variations of the Maple but they are commonly placed into two categories – Hard Maple and Soft Maple. Typically, Hard Maple is most often known as Sugar Maple. Soft Maples on the other hand are comprised of a few varietires of Maple Species such as Big Leaf Maple (Acer Macrophyllum) and Red Maple (Acer Rebrum).…

In our digital era, it is paramount for businesses to monitor and manage their online reputation. What may seem to be a seemingly insignificant customer complaint can cause a rippling effect that can damage your companies reputation. At American Lumber, we are always working to maintain a positive business reputation in a variety of ways. This could be through online monitoring measures, providing high quality hardwood lumber products, or even focusing on exceptional customer service.…

In an attempt to feed the sales pipeline, many companies engage in a variety of marketing initiatives. As with anything, some efforts for lead generation are more effective than others. But without a way to measure your marketing campaigns return on investment (ROI), it can be very difficult to determine which of your marketing initiatives have been most effective. At American, we have found that the best metrics are those that allow us to understand…