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Hardwood Blog
Perspectives and insights on the hardwood lumber industry.
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Tuesday, 12 November 2019 14:13
Tip for More Productive Meetings
Meetings aren’t supposed to be fun, but they should be productive. Unfortunately, meetings are often viewed by many as a waste of time. At American Lumber, make every effort to ensure there’s a good reason behind every meeting that is scheduled and that those who participate come away with a vision of happens going forward. At the same time, we understand the importance of making the best use of our time so that meetings can…
Monday, 28 October 2019 17:08
Give Yellow Birch Some Thought
For many people in the hardwood lumber industry, when they hear of Yellow Birch the first thing that comes to mind is for its use in plywood. However, if you look past this, there are many other applications in which Yellow Birch is perfectly suited for use. For example, recently the cabinet industry has seen an increase in demand for painted cabinet finishes. With this shift, we have seen an increase in demand for paint…
Friday, 04 October 2019 14:19
Building a Mixed Load with both North American and Tropical Hardwoods
In the not so distant past, the standard order quantity of imported tropical hardwoods consisted of a full tractor trailer load. Many customers still order in these quantities. However, we are seeing more and more customers order tropical hardwoods in lower boardfeet quantities to fill out their inventory and supplement the rest of the load with North American species. It is common for us to ship a variety of mixed load containers from our Cove…
Friday, 27 September 2019 15:15
Improving Your Time Management
What could be more valuable to your business than time? When you lead your business, they ways in which you manage your time have an impact on a large number of people. Because of this, whenever you can find ways to better manage your time, it can make a big difference for your entire team. At American Lumber, we are always searching for new ways to make the most out of our work days. Here…
Thursday, 05 September 2019 13:53
Stand Out with Hickory
Found throughout the forests in the eastern United States, Hickory is a very popular and very attractive North American hardwood lumber species. Interestingly, before the advent of composite materials, Hickory was one of the most desired materials for products that would see heavy use and demand. In the past this it was commonly found in baseball bats, golf clubs, tennis rackets, tool handles, skis, etc. but today we see it used for tool handles due…
Tuesday, 27 August 2019 16:47
Looking at Customer Engagement Strategies?
Customers these days have a plethora of information available at their fingertips. Because of this, competition is greater than ever! This presents businesses with the task of pleasing existing customer as well as acquiring new customers. Companies that can reduce the pressure placed on buyers are usually able to realize higher sales in such a competitive marketplace. Here at American Lumber, we’re intent on enhancing our customers’ experience. Here are a few strategies we think…
Tuesday, 13 August 2019 14:06
How Can You Avoid Common Customer Service Mistakes
It Is not uncommon for any business to have a few customers that can be overdemanding or difficult to work with. However, the way you deal with a customers complaints can make all the difference in the world and have little to no impact on company’s bottom line. Here at American Lumber, we have a history of taking care of our customers and doing whatever we can to meet their needs. As customer needs change…
Monday, 29 July 2019 14:12
Have you considered Poplar?
Lately, Poplar has seen a rise in popularity. With its great availability throughout the eastern United States, and its great workability with its ability to stain, paint, and machine very well, it is no surprise that Poplar has seen an increase in demand. With all of these things going for it, it is clear that Poplar could be an excellent choice for a multitude of applications. Think Poplar could work for you? Here are a…
Thursday, 11 July 2019 12:44
The Versatility of Sapele
With Sapele having a consistent dark brown coloration, stability, and versatility, it has been a hardwood species that has grown in popularity as of late. Most often used in the production of furniture, cabinets, doors, windows, and hardwood flooring, it performs very well in a variety of uses. Something that has really drawn a lot of interest from customers is Sapele’s unique interlocking grain pattern. As Sapele grows, the grain tends to twist in irregular…
Wednesday, 26 June 2019 12:31
Motivating your Top Performers
Employees are valuable members of your team. But sometimes a few of those team members set themselves apart due to their consistantcy and high levels of productivity. High-performers like these are a huge asset to a business, both in their contributions to the company and also as an example for their other team members. It is not uncommon to see higher levels of responsiblity, increased moral, and other benefits throughout your business when others know…
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Friday, 14 June 2019 14:12
What is the difference between Hard Maple and Soft Maple?
Maple trees are one of the most common species of hardwoods in North American forests. There are an abundance of variations of the Maple but they are commonly placed into two categories – Hard Maple and Soft Maple. Typically, Hard Maple is most often known as Sugar Maple. Soft Maples on the other hand are comprised of a few varietires of Maple Species such as Big Leaf Maple (Acer Macrophyllum) and Red Maple (Acer Rebrum).…
Wednesday, 22 May 2019 18:53
Effective Reputation Management
In our digital era, it is paramount for businesses to monitor and manage their online reputation. What may seem to be a seemingly insignificant customer complaint can cause a rippling effect that can damage your companies reputation. At American Lumber, we are always working to maintain a positive business reputation in a variety of ways. This could be through online monitoring measures, providing high quality hardwood lumber products, or even focusing on exceptional customer service.…
Thursday, 20 December 2018 19:18
Measuring your Marketing ROI
In an attempt to feed the sales pipeline, many companies engage in a variety of marketing initiatives. As with anything, some efforts for lead generation are more effective than others. But without a way to measure your marketing campaigns return on investment (ROI), it can be very difficult to determine which of your marketing initiatives have been most effective. At American, we have found that the best metrics are those that allow us to understand…
Thursday, 06 December 2018 18:54
Things to Consider When Choosing Cherry Lumber
Due to its distinct coloration, grain pattern, and excellent finishing qualities, Cherry has been one of the more popular hardwood lumber species due to its ability to excel in a variety of applications. It can be found used in furniture, paneling, woodenware, interior décor, cabinets, and sometimes even hardwood flooring. With the ability for it to be used in a variety of products we have seen a real increase in interest and demand for Cherry…